Top 10 Security Awareness Startups to watch in 2024

According to Kaspersky’s “Human Factors Survey Report 2023”, 64% of cybersecurity incidents are caused by human errors, far exceeding hacker attacks (20%). Today, human error (both negligent and intentional) remains one of the leading causes of data breaches, and security awareness training continues to be one of the most cost-effective cybersecurity investments.

Even company with limited technology and human resources can benefit a lot from well-trained and well-informed workforce ,which can serve as powerful “human firewall.”

Below are the top 10 most innovative security awareness startups to watch in 2024:


Website: https://cofense.com

Founded : 2008

Headquarters: Leesburg (Virginia), USA

Cofense is the industry-leading provider of phishing protection, detection and response, combining artificial intelligence and human intelligence to prevent social engineering. Its product suite includes phishing detection tools, threat classification and isolation, phishing threat intelligence, user security awareness training, and more.


Website: https://www.cybervista.net

Founded: 2016

Headquarters: Arlington County (Virginia), USA

Cyber ​​Vista is a workforce development company that specializes in providing data-driven security awareness training to help strengthen an organization’s security posture. Its solutions include role-based training (including for executive leaders, security operations center analysts, incident responders, and more) and certification preparation.

3. Haekka

Website: https://www.haekka.com

Founded: 2020

Headquarters: Oak Brook, Colorado, USA

Haekka is an innovative security awareness training provider that is fully integrated with Slack to manage and deliver training. Using the Haekka platform, administrators can fully manage programs within the Slack app, including assigning training to users and viewing their progress, and users can easily train without leaving Slack.

4.Hook Security

Website: https://hooksecurity.co

Founded: 2018

Headquarters: Greenville (South Carolina), USA

Hook Security is a security awareness training provider that takes an innovative approach to training users, using psychological safety, or “PsySec,” to train the right parts of the user’s brain. Its powerful platform includes engaging and humorous training content, phishing simulations, in-depth reporting, and more.


Website: https://www.hoxhunt.com

Founded: 2016

Headquarters: Helsinki, Finland

HoxHunt specializes in delivering engaging, user-first security awareness training to organizations around the world. Its platform includes not only automated security training and gamified phishing simulations, but also powerful incident response and orchestration capabilities to identify threats and take action.


Website: https://www.knowbe4.com

Founded: 2010

Headquarters: Clearwater, Florida, USA

KnowBe4 is an industry giant in security awareness training, with an extensive, feature-rich platform to help organizations train their users. Its product portfolio includes leading security awareness training programs and phishing simulations, as well as industry- and compliance-specific phishing reporting tools and training.


Website: https://ninjio.com

Founded: 2016

Headquarters: Los Angeles, California, USA

NINJIO is an award-winning security awareness training provider known for its fun and engaging anime-style training videos. Its solutions include engaging cybersecurity training content for a variety of audiences, a phishing-as-a-service platform that automates phishing simulations, and compliance training.


URL: https://phished.io

Founded: 2018

Headquarters: Leuven, Belgium

Phished is a security awareness training provider focused on teaching users to spot advanced phishing and spear-phishing attacks. Its powerful platform combines automated phishing simulation campaigns, engaging training modules and advanced threat intelligence to help users better respond to phishing attacks.

9.Think Cyber

Website: https://thinkcyber.co.uk

Founded: 2016

Headquarters: London, UK

Think Cyber ​​is a unique security awareness training provider that trains users using instant “nudge” technology that intervenes in real time when dangerous interactions occur. Its Redflags™ platform works by tracking risky behaviors and providing “nudges,” delivering short training snippets and measuring engagement.


Website: https://mind4all.io

Founded: 2021

Headquarters: Beijing, China

Mind4All is an independent security awareness brand under the Chinese Cybersecurity company Chengzhi Technology. The Mental Gear it launched is a network security awareness training platform for government and enterprise units. Similar to KnowBe4’s ModStore, Mental Gear focuses on improving the content format, training quality, user experience and other aspects of security awareness training, while paying more attention to cost-effectiveness and return on investment.